In 2025, KKR fully acquired Global Atlantic, extending the firm’s reach through KKR’s global scale and deep expertise across private markets, investment management, and risk. “Ready For Real Life” introduced a new look and voice for Global Atlantic with B2B2C video and social, alongside B2B paid placements on Barron's and The Wall Street Journal. In parallel, KKR engages clients through paid and organic social on recent deals and private markets.
Global Atlantic’s “Reinsurance Reimagined” is an institutionally-focused piece that makes a complex topic clearer and more approachable. It translates market dynamics, regulatory considerations, and capital structures into a straightforward narrative designed to inform and build confidence with institutional audiences. Across work developed for Prudential, Morgan Stanley, and E*Trade, this same approach is applied to a range of financial topics, adapting to each brand’s voice while simplifying complexity for the audience.
“The Pursuit of Outperformance” was a multi-year brand campaign for PGIM, created to speak directly to institutional and professional investors. The work focused on PGIM’s approach to active, long-term asset management across both public and private markets. The national TV spots paired drone footage with stock imagery to convey a sense of movement, scale, and the ongoing pursuit of outperformance around the world.
“The 80-Year-Old Millennial” is a research-driven interactive experience Prudential developed with Kantar Consulting, exploring how millennials envision their financial lives 50 years into the future. Partnering with Media Monks, the project featured an interactive online aptitude test where a virtual robotic 3-D arm built a tangible timeline of the future. A physical interactive kiosk was also showcased at SXSW.
Prudential partnered with Playbill and The Broadway League on Curtain Up!, to host and sponsor a three-day festival celebrating the return of Broadway post-COVID 19. Working with Archetype out of London, I had the privilege of authoring and producing the “Broadway’s Back” TV spot that premiered on the Tony Awards broadcast.
Prudential’s “Everyday Bravery” branded podcast series, produced with Pacific Content, celebrates the quiet courage of people navigating life’s challenges. The series draws a parallel between everyday bravery and the courage required to face one’s mortality when making decisions about life insurance and estate planning. We launched a social recruitment campaign to source stories, followed by a paid social campaign to promote the podcast series. This case study video outlines the strategic thinking behind the concept and the strong viewership it delivered.
The “American Workers” campaign addressed the financial, emotional, and professional challenges facing today’s workforce. “YouthBuild” highlights Prudential’s sponsorship of young people ages 16–24 who are out of school and work, providing education, vocational training, and leadership development. “Factor Out Noise” shows how QMA identifies opportunities others overlook. “A Culture of Conviction” reflects the legacy-building approach to client care that defines Jennison Associates.
Lemtrada is a monoclonal antibody therapy for relapsing forms of multiple sclerosis. The “Things You Love” launch campaign featured patient testimonials highlighting their ability to return to the activities they love. Swimming, snowboarding, carving wine barrels, or simply cruising in their dream car. It was inspired to hear stories of patients who were once bed ridden, now enjoying life on their terms.
Zyrtec’s “Allergy Face” won Gold for Best Professional Sales Aid at the 2012 MM& Awards. It featured before-and-after visuals of "Grass Man," "Feather Duster Woman," and "Weed Woman," consumed by their allergens. “Good Bye, Dry Eye” also created for HCPs, highlighted the benefits of Optive eye drops. As Creative Director Copy, I also led the DTC launch of breakthrough immunotherapy Keytruda and Key+You, its patient support program.
“Teaming Up For Diabetes” was conceived with the insight that patients working to lower their A1Cs need support, not lectures or scolding. When asked to consolidate all of Sanofi’s diabetes patient support programs into a single portal, Teaming Up For Diabetes was the result. The platform connects patients with virtual coaches and provides resources, educational tools, and community support to help manage diabetes, including access to savings on Sanofi medications. The launch included a web portal, email communications, and e-newsletters.
Founded by entrepreneur Florence Dennis, Flows Tasty Treats was an inaugural winner of the New Jersey Devils and Prudential’s "Buy Black Program" for the 2020-2021 season. The Newark-based company, known for its African-inspired, nutrient-dense Toasted Corn and Peanut Mix, received extensive marketing, advertising, and retail exposure at the Prudential Center. I am proud to have created Flo’s first promotional video, and even prouder to have her as a friend.
Otherwise known as The Campaign COVID Killed. This was to be Prudential’s new national ad campaign, “Pru? Who Knew!”, featuring people discovering new Pru capabilities they didn’t know existed. We were deep in post-production, adding CG effects to an angel’s wings, when we were sent home indefinitely as COVID-19 shut everything down. Needless to say, the timing wasn’t right for a commercial about a guy dying and going to heaven. Although it was fun shooting with director Fred Savage and comedian Kim Whitley.
Some ads just write themselves. Michael Glovaski, founder of Gloverse Agency, asked me to help launch his new premium coffee brand. Its name? Queen of Versailles Coffee. His partner? Jackie Siegel, The Real Queen of Versailles herself. Known for the popular Netflix documentary about her life, the socialite, model and philanthropist turned entrepreneur, wanted the launch video to reflect her attention to detail and appreciation for her customers’ desire for premium quality. The coffee is as irresistible as the ask.
Prudential’s “Money Moves” social campaign featured custom portmanteaus designed to highlight smart ways millennials save money, brought to life through clever, playful illustrations created in partnership with illustrator Gemma Correll. Always Teen print campaign focused on hilarious and relatable conversations teen girls have when navigating their periods. “The Ultimate Playbook” was created as a whimsical yet memorable convention giveaway, allowing audiences to learn about personal finance while being entertained at the same time.
When it comes time to select employer-provided health insurance, studies show employees spend about ten minutes making their choices. How do you convince them to spend another ten reviewing Voluntary Benefits? We created a fun, interactive Voluntary Benefits Tool called “Better Safe Than Sorry.” It helps employees learn about Accident Insurance, Hospital Indemnity Insurance, and Critical Illness Insurance in a memorable, engaging way.
